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How Does Your Content Influence Your Prospects and Clients?

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Your content is the most important tool in your content marketing strategy toolbox. It helps you to build relationships with your target audience members, it helps you to grow those relationships, and it helps you to convert prospects into clients at some point in your relationship.

Your content influences people in a positive way

Although all people are unique, there are certain attributes that they share as well. One of those attributes is the need for trust in a relationship. If trust has not been established between two people, there is no way for the relationship to survive.

Another attribute in common is credibility. Your content (if it is written effectively) goes a long way to building your credibility in the eyes of the other person. In fact, the more you allow the other person to get to know you through your content, the more credible that person will consider you to be.

Your content is at the heart of every success you experience for your brand. You are building relationships with your target audience members through content. Your content is the voice and the bridge that connects you to the other person in a profound, permanent manner.

One important thing to keep in mind here is that it isn’t enough to simply share content and then sit back and hope for the best. You need to gather the analytics that occur as a result of your efforts so that you can gauge whether your hard work is paying off. Using some sort of analytics tool will be the easiest way to find those answers and once you determine what is working, you can tweak as appropriate.

Keep marketing attribution in mind

You may or may not have heard the term, Marketing Attribution. Marketing attribution is defined as the approach of figuring out what any given social media channel plays when it comes to influencing and informing the client during his or her experience.

Marketing attribution encompasses the entire experience that the client goes through up to the point at which he or she actually buys the product and/or service from the other person. That is generally a lot of different points of contact between the client and the business owner. Each touch point is important in its own way and they are all very important when it comes to shaping the client’s experience.

Consider the client’s entire user experience

The truth is that a person will start his or her own process regarding decision making at the beginning of the experience. However, a lot of factors (and time) go into helping him or her to make the final decision to purchase.

Although content marketing analytics is truly critical to your brand’s success, it is also often elusive. However, with that said, it is still important to continue to persevere. Those analytics are essential and you need them because you must always have the ability to not only understand how your efforts are paying off but also to be able to prove how your efforts are working to other people.

Of course, ultimately, it all comes down to return on investment (ROI) in the end. If you are not able to build a relationship with the other person, you will not be able to get them to trust you and consider you credible. If you are not able to accomplish that, you will never be able to get them to buy anything from you.


Your content has everything to do with building strong and sustaining relationships with your target audience. It is very important that you recognize the significance of your content, which is why it is so important that you treat your content with the love and respect that it deserves.

Source by Carolyn Cohn

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