Right off the bat, I must say I was prejudiced against this book being published in the first place. In the mid 1980’s, Vikki LaMotta, who was a good friend of mine, asked me if I would write her biography. I was busy working on a novel at the time, and told her...
How anti-aging supplement companies are getting ahead, and how any company can do the same, is the focus of this article. As you’ll see, marketing anti-aging supplements takes some remarkable creativity and savvy in developing strategies for persuading older...
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