What the brief asked for
Style: complex, luxury, modern, adventure.
Color direction: Black, Orange or red, gray/silver higlight
Logo design · Consulting
Capable logo design
We designed the Capable logo, chosen as the winner from 140 entries in an open design contest.
About Capable
“Distribution, sales and consulting” From the Capable design brief
The result
Our design was selected as the winning logo from 140 entries submitted by designers around the world. The contest, the brief and every competing entry are public.
Designing logos for consulting businesses
Consultancies and service firms sell expertise, so the logo has to signal competence before the first meeting. That usually means a clean wordmark, a disciplined palette and a symbol that hints at what the firm does without spelling it out.
A logo only earns its keep if it works everywhere, so we design for full color, one color and very small sizes from the first sketch, and test the mark on the places it will actually appear. Logo and brand design is included in our $1,950 complete website package, alongside the website, hosting and SEO that put the new identity to work.
Need a logo for your business?
Tell us about your business and we’ll reply with a plan and a fixed price. $49 to start, the rest after launch.
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Capable and its logo are trademarks of their owner, shown here as an example of our design work. The client brief is quoted from the public contest page. To request a change or removal, email info@pixelgeometry.com.