Problem
Users were signing up and hitting a wall. The dashboard had grown organically and activation rates showed it.
Productivity dashboard, redesigned for a 3× faster onboarding flow.
Users were signing up and hitting a wall. The dashboard had grown organically and activation rates showed it.
Full UX audit, session recordings, and a target to cut time-to-first-action in half.
A 14-item sidebar collapsed into a contextual 5-item menu. Onboarding rebuilt as a four-step flow.
Time-to-first-action dropped from 9.2 minutes to 3.1 minutes — a 3× improvement.
Prototyped in Figma, tested with five users before handoff, shipped in eight weeks.
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