What the brief asked for
Style: masculine, simple, necessity, modern, secure.
Color direction: Blue - not too light, but not darker than navy White - clean and contrasting
Logo design · Technology
Captao logo design
We designed the Captao logo, chosen as the winner from 233 entries in an open design contest.
About Captao
“Captao unleashes the value of Google Analytics through mobile-optimized, pre-built queries and access to analytics experts” From the Captao design brief
The result
Our design was selected as the winning logo from 233 entries submitted by designers around the world. The contest, the brief and every competing entry are public.
Designing logos for technology businesses
Technology brands are judged in an app icon, a browser tab and a social avatar before anyone reads a word. The strongest tech logos are simple, scalable marks with a clear idea behind them, built to work at 16 pixels and on a conference banner.
A logo only earns its keep if it works everywhere, so we design for full color, one color and very small sizes from the first sketch, and test the mark on the places it will actually appear. Logo and brand design is included in our $1,950 complete website package, alongside the website, hosting and SEO that put the new identity to work.
Need a logo for your business?
Tell us about your business and we’ll reply with a plan and a fixed price. $49 to start, the rest after launch.
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Captao and its logo are trademarks of their owner, shown here as an example of our design work. The client brief is quoted from the public contest page. To request a change or removal, email info@pixelgeometry.com.