What the brief asked for
Style: masculine, simple.
Color direction: Pick up and use colors from current login page: http://www.leadrepublic.com/
Logo design · Insurance
The Lead Republic logo design
We designed the The Lead Republic logo, chosen as the winner from 87 entries in an open design contest.
About The Lead Republic
“Lead Republic helps insurance agents make better lead buying decisions by providing an easy to use, online platform that manages all of their lead buying activities in one environment.” From the The Lead Republic design brief
The result
Our design was selected as the winning logo from 87 entries submitted by designers around the world. The contest, the brief and every competing entry are public.
Designing logos for insurance businesses
In finance, insurance and law, the logo is a promise of trust. Clients are handing over money, risk or a legal problem, so the identity has to feel established, calm and precise, with restrained color and type that stays legible on letterheads, statements and a phone screen alike.
A logo only earns its keep if it works everywhere, so we design for full color, one color and very small sizes from the first sketch, and test the mark on the places it will actually appear. Logo and brand design is included in our $1,950 complete website package, alongside the website, hosting and SEO that put the new identity to work.
Need a logo for your business?
Tell us about your business and we’ll reply with a plan and a fixed price. $49 to start, the rest after launch.
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The Lead Republic and its logo are trademarks of their owner, shown here as an example of our design work. The client brief is quoted from the public contest page. To request a change or removal, email info@pixelgeometry.com.