What the brief asked for
Style: luxury, masculine, complex, colorful, classic, refined, adventure.
Color direction: Blue, black, brown, green (darker shades), mustard
Tagline: “Building Houses and Integrity”
We designed the Peloton Construction logo, chosen as the winner from 273 entries in an open design contest.
“Constructing custom log and timber frame homes. Target audience: People interested in log homes and custom building. Age 40 and up.” From the Peloton Construction design brief
Style: luxury, masculine, complex, colorful, classic, refined, adventure.
Color direction: Blue, black, brown, green (darker shades), mustard
Tagline: “Building Houses and Integrity”
Our design was selected as the winning logo from 273 entries submitted by designers around the world. The contest, the brief and every competing entry are public.
Real estate and construction logos live on yard signs, site hoardings, trucks and hard hats as much as on screens. They need bold shapes that read from across a street, a mark that still works in one color, and a feeling of stability that tells buyers and owners the work will last.
A logo only earns its keep if it works everywhere, so we design for full color, one color and very small sizes from the first sketch, and test the mark on the places it will actually appear. Logo and brand design is included in our $1,950 complete website package, alongside the website, hosting and SEO that put the new identity to work.
Tell us about your business and we’ll reply with a plan and a fixed price. $49 to start, the rest after launch.
Peloton Construction and its logo are trademarks of their owner, shown here as an example of our design work. The client brief is quoted from the public contest page. To request a change or removal, email info@pixelgeometry.com.
Get your custom website in 7–14 days. You don’t pay until you’re 100% happy.
From Cary, North Carolina we design and host websites for businesses in every state. Pick your state, or see all the areas we serve.
Pick a time that works. We’ll use it to scope your website — no pitch deck.
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Pay $49 to start, remaining after your website is live.