What the brief asked for
Style: masculine, gray, luxury, modern, secure.
Color direction: Black, White, and Gray would be good primary colors. However a splash of Blue to add an accent color would be great.
Tagline: “at Water Valley Village”
Logo design · Real Estate
The Lofts logo design
We designed the The Lofts logo, chosen as the winner from 1,002 entries in an open design contest.
About The Lofts
“We are creating a real estate development with a Live/Work concept. There will be Commercial/Retail on the first floor and Residential Apartments on the second floor.” From the The Lofts design brief
The result
Our design was selected as the winning logo from 1,002 entries submitted by designers around the world. The contest, the brief and every competing entry are public.
Designing logos for real estate businesses
Real estate and construction logos live on yard signs, site hoardings, trucks and hard hats as much as on screens. They need bold shapes that read from across a street, a mark that still works in one color, and a feeling of stability that tells buyers and owners the work will last.
A logo only earns its keep if it works everywhere, so we design for full color, one color and very small sizes from the first sketch, and test the mark on the places it will actually appear. Logo and brand design is included in our $1,950 complete website package, alongside the website, hosting and SEO that put the new identity to work.
Need a logo for your business?
Tell us about your business and we’ll reply with a plan and a fixed price. $49 to start, the rest after launch.
More real estate & construction logos
The Lofts and its logo are trademarks of their owner, shown here as an example of our design work. The client brief is quoted from the public contest page. To request a change or removal, email info@pixelgeometry.com.