If your website looks dated, loads slowly or no longer brings in enquiries, a redesign is the usual answer, and the first question is the cost. Prices vary widely, so here are typical ranges, what drives them, and how to avoid losing the search traffic you already have.
Typical redesign prices
- Freelancer or small studio: commonly $2,000–$10,000 for a small-business site.
- Agency: commonly $10,000–$30,000 or more, with custom strategy, content and larger page counts.
- Template refresh: a lower-cost option that updates the look without changing structure or content much.
These are typical ranges, not quotes. Hosting, maintenance and later changes are often billed separately; add them up when you compare.
What changes the cost
- Number of pages and unique layouts.
- New copy and photography versus reusing what you have.
- Functionality: forms, bookings, payments, online store, integrations.
- Migration: moving content and keeping or redirecting existing URLs.
- Search and speed work: technical SEO, structured data, performance tuning.
Signs you need a redesign
- The site is hard to use on a phone.
- Pages take more than a few seconds to load.
- Visitors cannot tell what you do or what to do next.
- You cannot update it without calling a developer.
- It brings little or no enquiry traffic compared with your competitors.
Protect your rankings during a redesign
- List the pages that currently earn traffic and enquiries.
- Keep their URLs, or set a permanent (301) redirect to the new address.
- Carry over page titles, headings and the useful parts of the copy.
- Submit the new sitemap and watch Search Console for errors in the weeks after launch.
Our redesign option
The AI Website Upgrade is a fixed-scope, $1,700 one-time rebuild of an existing site: mobile-first, faster, with stronger calls to action and structure that AI search tools can read. If you would rather have us run the whole site, the complete package is $1,950 a year with hosting, SEO and unlimited updates. Compare both with the five-line method in how much a small business website costs.