A website is a set of answers to the questions a customer has before they contact you. The pages you need are the ones that answer those questions. Here is the checklist, in order of importance.
The essential pages
- Home: who you help, what you do and what to do next, in the first screen. Link to your main services.
- Services: one page per main service with who it is for, what is included, how it works, a price or starting price, and a clear call to action.
- About: who is behind the business, your experience and why customers can trust you. Use real names and photos.
- Contact: a short form, a phone number or email, hours and the area you serve.
- Proof: reviews, testimonials, before-and-after results or case studies, shown near the decision points.
Pages that help you rank and convert
- FAQ: the real questions customers ask, answered in two to four sentences. This is also what assistants and search features quote.
- Pricing: what it costs, what is included and how payment works.
- Location pages: if you serve specific cities or regions, a useful page for each can help you appear for local searches.
- Industry pages: if you serve different sectors, explain how you help each one.
- Blog or guides: articles that answer questions before customers buy.
Pages people forget
- Privacy policy and terms: expected by visitors and often required for forms and analytics.
- Thank-you page: confirms a form was sent and lets you measure leads.
- A helpful 404 page: points lost visitors back to useful pages.
What to put on every page
- A clear headline that says what the page offers.
- A short answer near the top.
- One main call to action.
- Your contact details or a link to them.
- A link to the next logical page.
If you want a site built around this structure, look at our website design service, or read 12 web design tips for small businesses.